The tools behind the copy that converts.

Keyword research, competitor analysis, and site audits. My go-to for finding profitable keywords and mapping what rivals are ranking for.

Backlink analysis, keyword gap research, and content audits. Particularly useful for tracking keyword rankings and competitor backlink strategies.

Ensures my articles cover every topic and subtopic search engines expect to see. Directly linked to improved rankings for long-form content.

Real-time on-page optimisation as I write. Helps me hit the right keyword density and structure without compromising natural readability.

Website health, indexing status, and organic keyword performance. The first tool I open when reviewing a site's current search presence.

Tracks how visitors interact with a website and which content performs best. My primary tool for proving content ROI with real engagement data.

Connects content directly to sales pipeline. Useful for tracking how blog readers and landing page visitors convert into qualified leads.

My primary drafting and client collaboration tool. Clients leave comments, I implement changes, and version history keeps everything clean.

Long-form drafts and early edits. Particularly useful for copy that needs to be formatted into a document deliverable for clients.

The platform I use to format, publish, and manage SEO-optimised blog posts and web pages. Comfortable with Elementor, Gutenberg, and Yoast.

I fit my content into Webflow projects alongside designers. Particularly useful for startup and SaaS clients building modern marketing sites.

My personal workspace for content calendars, brief templates, research notes, and creative idea organisation. Every project gets its own Notion hub.

Turns content plans into visual, trackable roadmaps. Ideal for managing multi-article content programmes and client editorial calendars.

Task management, deadline tracking, and client project timelines. Keeps every deliverable accountable to a due date and a standard.

An AI assistant for ideation and beating writer's block. Used for research, angle generation, and first-pass outlines, never for final copy.