Oluwatobiloba Samuel

Freelance Copywriter · SEO Content Strategist · Brand Messaging Specialist

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Results at a Glance
65%Engagement increase for a real estate client in 2 months
36%Traffic growth via SEO content for a media brand
#1Google ranking for a client's target keyword
Professional Summary

Freelance copywriter and SEO content strategist with 5+ years of experience helping B2B, B2C, and SaaS brands communicate with clarity, confidence, and personality. Specialist in website copy, brand messaging, long-form SEO content, and go-to-market strategy. Proven track record of delivering measurable engagement and organic growth results. Collaborative, deadline-driven, and committed to copy that converts.

Experience
Sep 2025 – Present
Freelance Copywriter
Self-Employed · Remote
  • Developed full website copy, case studies, brand messaging, and blog content for Momoh Jimoh & Associates, a Nigerian real estate and property valuation firm.
  • Increased website engagement by 65% within two months through optimised B2B content and a clear brand voice strategy.
  • Wrote SEO blog post that ranked #1 on Google for target keyword with no paid promotion or backlink campaign.
  • Delivered all projects within agreed 2–4 week timelines while maintaining consistent brand voice across every touchpoint.
  • Wrote landing page copy for Great Dreams Radio Station, a new-generation broadcast brand targeting digital-native audiences.
Jan 2023 – Aug 2025
Freelance Copywriter & Editor
SUSABAM GD Communications · Remote
  • Created refreshed media scripts and editorial content that increased business traffic by 36% through strategic SEO and quality writing.
  • Wrote WhatsApp nurture campaign sequences that improved audience engagement and lead conversion rates.
  • Improved radio software usability documentation by 60% through clearer instructional copy.
  • Maintained consistent editorial quality across all content formats: scripts, newsletters, and digital articles.
Dec 2015 – Dec 2022
Freelance Writer
Voluntary Community Services
  • Wrote and edited newsletter content that strengthened community reputation and readership over seven years.
  • Created email templates and managed client communication files for multiple community organisations.
  • Developed writing discipline, editorial standards, and a commitment to audience-first communication that underpins all current client work.
Education
2011
B.Sc. Political Science
Tai Solarin University of Education, Nigeria
  • Built a strong foundation in research, analysis, persuasive argumentation, and structured writing.
  • Developed the critical thinking and communication skills that translate directly into strategic copywriting and content strategy.
Skills & Tools
Writing & Strategy
Copywriting · Creative Writing · SEO Writing · Brand Messaging · Long-form Content · Email Copy · Social Media Copy · Editing · Proofreading · AP Style · GTM Strategy · Content Operations
SEO & Research Tools
Semrush · Ahrefs · Clearscope · Surfer SEO · Google Search Console · Google Analytics 4 (GA4) · HubSpot · Hotjar
CMS & Publishing
WordPress (Elementor, Gutenberg, Yoast) · Webflow · Contentful · Google Docs · Microsoft Word
Project Management
Notion · Airtable · ClickUp · Asana · Slack · Trello
Selected Portfolio Work
Web Copy + SEO
Momoh Jimoh & Associates — Full Website Copy & SEO Strategy
momohjimohassociates.com
  • Full website copy across all pages, SEO blog content, social media posts, and property descriptions.
  • 65% engagement increase and #1 Google ranking for target keyword within two months of launch.
Landing Page
Great Dreams Radio — Website Landing Page Copy
great-dreams-radio-fx776xi.gamma.site
  • Full landing page copy for a new-generation radio station. Brand voice matched to high-energy, youthful audience.
  • Copy structured to drive app downloads on both iOS and Android platforms.