Freelance Copywriter & SEO Strategist

I write copy that earns attention and converts it.

Website copy, SEO content, and brand messaging for B2B and SaaS brands that want more than just words on a page. You get strategy, clarity, and results you can measure.

Book a Free Strategy Call See My Work
65% Engagement increase for a client in 2 months
36% Traffic growth through SEO content
5+ Years writing for smart brands
Tobi Samuel, Freelance Copywriter and SEO Strategist
#1 Google Ranking for Client Keyword
About Me

I turn expertise into copy that moves people.

You are an expert in your field. You have built the product, or your brand is ready to press play. Hold on. Something is still missing. You need a narrative that does not just explain what you do but makes people care. That is where I come in.

I am Oluwatobiloba Samuel, a freelance copywriter and SEO strategist who helps brands communicate with clarity, confidence, and personality. Over five years, I have written website copy, brand messaging, and long-form content for B2B and B2C companies across SaaS, e-commerce, martech, and professional services.

"A clear website and marketing message brings leads to your brand's door."

My work blends storytelling with strategy, using tools like Semrush, Clearscope, and Surfer to ensure every piece is both engaging and discoverable. Beyond my freelance practice, I serve as a brand and business developer at Haposh, where I help shape the DNA of growing companies.

65% Website engagement increase for Momoh Jimoh & Associates in 2 months
36% Traffic growth for SUSABAM GD Communications via SEO content
Download Resume Let's Talk

Experience & Education

2025
Present
Freelance Copywriter
Self-Employed · Remote
Website copy, case studies, brand messaging, and blog content for Momoh Jimoh & Associates. 65% engagement increase in two months through optimized content.
2023
2025
Freelance Copywriter & Editor
SUSABAM GD Communications · Remote
Media scripts, WhatsApp nurture campaigns, and refreshed content strategy that increased business traffic by 36%.
2015
2022
Freelance Writer
Community Services · Voluntary
Newsletter content, email templates, and client communication files for community organisations.
2011
B.Sc. Political Science
Tai Solarin University of Education
Foundation in research, analysis, and persuasive communication that informs every piece of copy I write.
What I Do

Services that give your brand its ideal voice.

Every service below is built to do one thing: make your brand impossible to ignore and easy to choose.

01
✍
Conversion Copy

I tell your brand story, communicate the solution you offer, and convince prospects to choose you. Landing pages, email sequences, and web copy that connect straight to the heart of the reader.

Landing Pages · Email · Web Copy
02
📈
SEO & Marketing Content

Strategic, customer-centred content that connects emotionally and ranks across search engines. When buyers search, they will find your brand as the answer, not your competitor.

Blog · Editorial Calendars · Clusters
03
🔄
Content Refresh

I renew and awaken underperforming content. Your prospects' questions change from "What is this really about?" to "I just found exactly what I need." Total revamp with new voice clarity and current data.

Audit · Rewrite · Republish
04
📄
Long-form Content

Blog posts, e-books, case studies, and thought leadership that will be read by the audience that takes the next action. Aligning your words so they don't bore, they convert.

Blog · E-books · Case Studies
05
⚙️
Content Operations

Great campaigns get stuck in draft mode because logistics are a headache. I provide strategy and hands-on execution to get your content out the door without you micromanaging every detail.

Freelancer Management · Briefs · Workflows
06
🚀
GTM Strategy

A comprehensive plan answering your product's core questions: What are you selling? Who to? How much, where, and how will they hear about it? Minimize risk, shorten the time to prove your product's value.

Positioning · Messaging · Launch Plan
Book That Call Now

Or send a quick email and I will respond within 24 hours.

How I Work

From first hello to polished and live.

Every project follows a clear five-step process. No surprises, no chasing for updates. You know exactly where your project stands at every stage.

01
The Meeting

You book a call or drop an email. We chat about your goals to make sure we are a great match.

02
The Setup

Paperwork done, questionnaire sent. I gather everything I need to understand your project deeply.

03
The Immersion

I dive into your brand, study every detail, do independent research, and send you an excellent first draft.

04
The Review

We look over the draft together. Tone, messaging, direction. Everything aligns before I finalize.

05
Polish & Launch

Final tweaks based on your feedback. Then we ship it. Clean, confident, and ready to convert.

Recent Work

Projects that delivered results.

Request More Samples
Featured Case Study · Web Copy + SEO

Full Website Copy & SEO Strategy for a Real Estate Firm

Momoh Jimoh & Associates needed more than a website. They needed a brand voice, a content strategy, and copy that turned visitors into enquiries. I built it from the ground up: homepage, services, listings, blog, and social media. Within two months, the results were measurable.

65% Engagement increase
#1 Google ranking for target keyword
Read Case Study →
Website engagement analytics showing 65% increase for Momoh Jimoh and Associates
→
Momoh Jimoh and Associates Instagram social media post
Social Media Copy
Momoh Jimoh & Associates — Social Media Posts

Scroll-stopping property listing captions for Instagram and Facebook that moved prospects from curiosity to DM.
→
SEO blog post ranking on Google for real estate valuation keyword
SEO Blog Post
Real Estate Valuation Guide — Ranked #1 on Google

An educational long-form article that ranked for a high-intent keyword and converted first-time buyers into leads.
→
Great Dreams Radio Station landing page copy project
Landing Page Copy
Great Dreams Radio — Website Landing Page

High-energy landing page copy for a new-generation radio station. Built to make a visitor feel the brand before they press play.
My Skills

Words that engage. Strategy that delivers results.

Writing & Copy (Copywriting, Creative Writing, Editing, AP Style) 95%
SEO Tools & Execution (Semrush, Clearscope, Ahrefs, Surfer) 90%
Data & Analytics (GA4, HubSpot, Hotjar) 80%
CMS & Operations (WordPress, Webflow, Notion, ClickUp) 88%

I deliver sharp, engaging copy from creative hooks to proofed finals. Whether it is a long-form blog post, a B2B case study, or high-converting web copy, my focus is always on conversion and clarity. I blend storytelling with strategy so every word earns its place on the page.

CopywritingCreative WritingEditingProofreadingAP StyleBrand Voice

I chase the right traffic and hit the target. Using Semrush and Ahrefs, I find high-intent keywords, map topical clusters, and build data-backed roadmaps that help brands dominate search results and outsmart competitors. Rankings are great. Conversions from those rankings are better.

SemrushAhrefsClearscopeSurfer SEOSearch ConsoleKeyword Research

Great content cannot perform if execution is a mess. I use HubSpot, Webflow, Notion, and Airtable to build smooth, automated production pipelines that keep projects moving from brainstorm to published live page without anyone having to chase anyone.

HubSpotNotionAirtableClickUpWordPressWebflow
What People Say

Real words from real clients.

"
★★★★★

She has helped to grow our site and business traffic by 36% via SEO and quality content. She is always ready to deliver excellence and proactively dives into books and materials to ensure this. I feel grateful for the quality Oluwatobiloba has brought to SUSABAM GD Communications.

Sulaimon Salam, CEO SUSABAM GD Communications
Sulaimon Salam
CEO, SUSABAM GD Communications, USA
"
★★★★★

Tobi really listens and understands. She helped to establish our online presence and gave us brand messaging, creative content, and an SEO strategy that works. We were just launching and needed someone who could deliver an authentic and quick job. I am impressed and I recommend her work.

Momoh Jimoh, CEO Momoh Jimoh and Associates
Momoh Jimoh
CEO, Momoh Jimoh & Associates
Get In Touch

Let's talk about your project.

Your brand deserves copy that works as hard as you do. Book a free 30-minute strategy call and let's figure out exactly what your content needs. No pitch. No pressure. Just a conversation about what is possible.

📅
Book A Call Free 30-minute strategy session
✉
Send An Email tobi@creativecopyconsul.com
in
LinkedIn linkedin.com/in/tobilobasam